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Commentary: 'Cute-washing' and sexism are at the heart of Japan fast food's bid to attract female customers

[ad_1] SEXISM AS MARKETING Strategy The existence of profound sexism in corporate Japan was not the large expose right here, although the volume and immediacy of general public outrage were being encouraging.  Fairly, it was Ito’s inclusion of the specifically jarring, visceral terms for “young girls” and “hooked” – phrases that […]