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Cute-washing, sexism and Japan’s bid to attract women to fast food

[ad_1] At the state-of-the-art age of 123, Yoshinoya has a first rate claim to being the world’s oldest quickly-foodstuff chain: an arch survivor in Japan’s lower-end culinary cage-battle for 24-hour eating on a budget. Competitors amongst the ladlers of low cost, comforting bowls of gyudon beef on rice is rigorous, […]

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