10 VCs on What They Look for When Investing in a Food Tech Startup


  • VC expenditure in foodstuff tech a lot more than doubled in 2021 reaching $39.3 billion, Pitchbook reports.
  • Insider spoke to 10 VCs funding the foods tech business on how they chose which startups to again. 
  • From round meals chains to fermentation, VCs share how they location traits and stay away from risky investing.

In 2021, VCs invested $39.3 billion into meals tech corporations according to a report by PitchBook. The report said the spots of foods tech that received document-breaking investments involve biotech-derived food items, packaging, and squander administration. 

Option protein startups have led the pack with British corporation THIS, started in 2018, increasing a $14.5-million Collection A spherical in June 2021, and US-primarily based legacy enterprise, Extremely hard Meats, boosting $500 million in November 2021, according to Crunchbase.

With any booming current market, the threat of remaining swept up by the buzz and pumping revenue into a organization that just isn’t practical is sizeable. 

The closure of two tremendous-speedy food stuff delivery startups in just one week, as noted by CNN, is an example of this possibility.

Fridge No A lot more and Buyk, founded in 2020 and 2021 respectively, experienced collectively elevated $62.9 million in VC funding because their inception according to Crunchbase. The two firms ceased operations in March 2022. 

Insider spoke to 10 VCs at 9 firms active in the foods tech startup market on how they judge a startup’s profitability and what buyers intrigued in this room really should appear for.



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