Better Choice Company Announces Insider Purchase Program of Approximately 2.5% of Common Shares Outstanding

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Better Choice Company, Inc.

Far better Decision Enterprise, Inc.

NEW YORK, Might 13, 2022 (Globe NEWSWIRE) — Superior Selection Firm Inc. (NYSE: BTTR) (the “Company” or “Better Choice”), a pet wellness and wellness corporation, announces that sure users of its Board of Directors and Administration workforce (the “Insiders”) have knowledgeable the Enterprise of their intention, on an individual basis and not in live performance, to use their personal funds to order about 2.5% of the Company’s prevalent shares remarkable.

The Insiders may well buy around 750,000 common shares (the “Securities”) on the open up current market, representing somewhere around 2.5% of primary typical shares outstanding in the a person-month period commencing May 16, 2022. Any Insider purchase will be carried out in compliance with the Firm’s insider buying and selling policy and Insiders will fulfill the SEC reporting obligations.

Insiders’ proposed buys may be done via open-sector transactions at prevailing market place charges and/or via other lawfully permissible means, subject matter to the current market ailments and in compliance with relevant securities regulations, procedures and rules. The timing and dollar total of Insiders’ purchases may possibly vary individually. Better Choice’s Board of Directors will be examining the system periodically and may perhaps suspend or discontinue the system.

About Greater Preference Firm Inc.

Improved Selection Business Inc. is a quickly developing pet overall health and wellness enterprise dedicated to major the marketplace shift toward pet goods and products and services that aid canine and cats reside healthier, happier and lengthier life. We consider an alternate, diet-based tactic to pet health and fitness relative to common puppy and cat food stuff choices and placement our portfolio of brands to profit from the mainstream tendencies of growing pet humanization and buyer aim on health and wellness. We have a demonstrated, multi-10 years track document of accomplishment providing trusted pet wellness and wellness goods and leverage our established digital footprint to provide pet mothers and fathers with the understanding to make informed decisions about their pet’s wellbeing. We market the bulk of our pet foodstuff, cat food items and treats less than the Halo and TruDog makes, which are focused, respectively, on giving sustainably sourced kibble and canned meals derived from authentic full meat, and minimally processed uncooked-diet plan doggy foodstuff and treats. For a lot more facts, remember to stop by https://www.betterchoicecompany.com.

Forward Looking Statements

This press release includes forward-on the lookout statements inside the indicating of the Personal Securities Litigation Reform Act of 1995. The terms “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is most likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to recognize ahead-on the lookout statements. The Corporation has dependent these ahead-on the lookout statements largely on our existing anticipations and projections about long run occasions and economic tendencies that we consider may well affect our fiscal ailment, outcomes of operations, enterprise system and monetary requirements. Some or all of the effects predicted by these ahead-searching statements may not be achieved. Further information on the Company’s chance variables is contained in our filings with the SEC. Any ahead-searching statement designed by us herein speaks only as of the date on which it is produced. Elements or situations that could lead to our true effects to differ could emerge from time to time, and it is not feasible for us to predict all of them. The Business undertakes no obligation to publicly update any ahead-wanting assertion, regardless of whether as a result of new information and facts, long run developments or otherwise, besides as may perhaps be essential by legislation.

Business Call:
Superior Option Organization, Inc.
Scott Lerner, CEO

Trader Make contact with:
KCSA Strategic Communications
Valter Pinto, Handling Director
T: 212-896-1254
[email protected]

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